Evaluation Task 1 - Part 5: In what ways does your media product use,develop or challenge forms and conventions of real media products?

Conventions are a widely known of doing something associated with form and style in a piece of content.  Conventions can be used and supported.  They can be challenged to deliberately subvert to common conventions.  In evaluation of the questions set I feel that I have challenged the conventions of media products in my own campaign.  This use of these conventions is evident in the construction of my own products, for example focusing on the performer as the main target. This brings the audience into the video and is almost like the performer is singing to them. this is supported by my own research into multiple mainstream artists such as Kasabian and Flume where this is commonly used in their campaigns. At the same time I have sought to develop and been able to challenge conventions, for example, We hung the main actor in the video upside down. This gave it an unusual theme and got the audience asking questions as to why he was upside down. The reason why I feel that I've achieved this is so I can differentiate my product in this huge competitive music industry market and I have attempted to challenge audience expectations whilst they watch my music video. I wanted to bring something new to the media forms.  Media Conventions are ultimately relied upon for creating and sending the right message to the intended audience, diverting from these expectations helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions, for example in my _____ 

 Pete Fraser in section 1a of your folder under Narrative and Performance