Evaluation Task Three

Audience feedback can either turn out great or the complete opposite. It is based on the overall response received from the audience once they have seen your product. Audience feedback was a critical and essential role in working out if my product was a success or not. Once the results came through we had a clear understanding of what the audience did and didn't like and could make adjustments to our campaign to attract a larger and happier audience. I received the feedback from the audience with a video camera I filmed the reactions once they had watched it.

After presenting our website to the class and others I recieved both positive and negative feedback regarding how the whole website looks and how easy it is to navigate. Small comments such as the logo being a little bit lopsided to the font being too small where all issues that we refined later on and the negativity ended up helping us in the long run.

The feedback was helpful as we could trial and error different features and finetune it to the specific target audiences likings. We made sure to use a wide range of audiences to recieve the farest feedback mostly aimed at our target audience. If there was an issue brought up we made sure that others agreed before making adjustments. Most of the time when one person likes something someone else doesn't but using the focus group we worked around this.

From my understanding the audience understanded the unusual concept and asked questions for instance about the dead seagull and why we may have used it in our website. It was great hearing how everyone interpreted the greusome image.

 The focus group I held featured a set of people from our target audience. We asked them what they thought of our media texts to gather opinions on whether or not specific items in my texts where worth having. I discovered through asking the group questions that one out of the four didn't like the underwater sea worm used on the CD digipack or the unusual weird aspect theme of texts in general. Evelyn said that "Im not quite sure how the dead seagull relates to the planet earth cd cover" which was an acceptable point however although she said she understood the weirdness she didn't believe that everything linked together. After explain that we wanted to create an unusual set of images to get viewers asking questions she understood what I was trying to do. This unconventional style of photographs will draw attention among viewers and will get them sharing the weird and crazy images on social media which gives our work far more attention. Callum Henderson mentioned that he hadn only seen one hanging convetion been used before among other music videos. This is infact the unconvetional theme we needed to drag attention towards our video when it went onto youtube.



via GIPHY

The key decision for our focus group to be based around a teenage demographic was to ensure that it matched our primary audience as mentioned before. After delving into teenage VALS we came to a conclusion that this needed to be aimed at rebellious teenagers and the individuals in audience feedback who didn't have an understanding of the cd digipac or website didn't fit this category of teenager.