Task 1 Part 1 - In what ways do your media products use, develop or challenge forms and conventions of real media products?

My media product in some ways does challenge the forms and conventions of actual media products. Convention itself meaning, common and stereotyped examples that are most likely always used in a music video. Our video commonly features the performance artist singing to the audience and 'breaking the fourth wall' I did this to achieve what popular music videos usually do we made sure that although there were jump cuts to other performers the hanging man was our main focus. Our digipack aims at representing what type of personality the artist has and the distorted effect links up to the mental asylum. Viewers would realize this on not just the digipack but also the website and would recognize the performers overall look. I will be comparing my own digipack, web-site and video in comparison to real examples. It will be great to see whether or not our music publicity campaign adheres to the commonly used campaigns created by famous, professional artists.